What is First Fitness, Inc?

First Fitness is a personal coaching company with the core purpose
of helping individuals to lead healthier, more balanced lives.

Our coaching philosophy is simple:

Build healthy habits one small step at a time.

Founded by Gregory Florez in 1985 as a personal training business, First Fitness has worked with over 30,000 individuals and some the country's leading companies, including Arthur Andersen, Intel, and Schwinn, to help people incorporate exercise and healthy habits into their lives and overcome significant barriers. First Fitness is a media resource for such leading publications as the Wall Street Journal, Chicago Tribune, Business Week and Men's Health, and has become a training resource to the sports and fitness industry.

FitAdvisor™ Corporate Services are based on our deep understanding of the fitness consumer, and built to address the needs of both our corporate customers and their employees.

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